Entrepreneurship - Founder of ANTYE-PARIS

I founded ANTYE-PARIS, a bespoke high-end jewellery brand, dedicated to personalized statement and celebration pieces.

​

I created the concept and developed the brand across all dimensions: business plan, visual identity, packaging, e-commerce website, communication and POS-materials, fundraising, PR and press relations. Each piece was designed by me and crafted by certified French Artisans in silver and 18ct gold, labelled “Joaillerie de France”

 

Each design was conceived as a unique memory to wear — combining message, date, and emotion in a refined custom creation.

​

This entrepreneurial experience remains a defining chapter of my career, embodying both creative vision and brand-building expertise.

 

Brand founded 2010 and closed in 2015.